Earlier this year Provo Turf Trade (PTT) wrapped up the second year of its unconventional programming. Nearly doubling in size for 2024, PTT grew ninety-six percent (96%) in 2024 in terms of bags sold. Participation rates, or the number of households grew at a modest thirty three percent (33%.)  Project size increased twenty six percent (26%) from two thousand seven hundred square feet (2700 sqft.) to three thousand four hundred square feet (3400 sqft.) between 2023 and 2024.
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Over the course of twelve years and in cooperation with some of the brightest minds in turf science today Turfgrass Water Conservation Alliance (TWCA) has developed the protocols and technologies for turf evaluation that are now standard industry wide. The key for TWCA, in the quest to define drought tolerance in turfgrass, is open and clear channels for communication.